Monthly Update: December ’19
Happy New Year! As usual, here’s the monthly overview. Edgeless continues to pursue the goal of faster user growth by testing and improving the casino.
December in numbers
Gambling numbers for December:
Wagered (Total): 18 902 421 EDG (20 912 832 EDG in November)
Edgeless had between 6 - 15 players per day — a decrease in numbers compared to previous months.
Staking in numbers
Staking round 32
Total staked: 4 928 585 EDG
Bankroll surplus: 20 228 EDG
Staking round 31
Total staked: 4 884 640 EDG
Bankroll surplus: 23 776 EDG
Staking round 30
Total staked: 5 515 148 EDG
Bankroll surplus: 1 351 EDG
Staking round 29
Total staked: 5 630 683 EDG
Bankroll surplus: 21 559 EDG
Staking round 28
Total staked: 6 103 804 EDG
Bankroll surplus: 3 715 EDG
Why the numbers are not increasing fast
Since summer, the entire crypto market (not including trading or prices) faced a huge drop of cryptocurrency users/service visitors. Coinmarketcap.com visitor traffic was slashed by half. Other crypto news outlets and services have also experienced a significant user drop. The majority of blockchain casino operators are not showing any significant progress either.
Why are some crypto-betting brands growing? The majority of such brands offer their service in ‘online casino forbidden’ countries such as the USA, Turkey, and others. They do it by offering an ‘anonymous’ betting service without asking players to complete the KYC procedure. Edgeless can’t compete in these markets due to legal risks.
Changes made to boost Edgeless casino player numbers and engagement:
- The team is testing new marketing channels
At the moment, Edgeless has found a way to gain users from Canada and Australia via a marketing channel. Why these countries? Canada and Australia are among the top countries that play on online casinos.
The first phase of the test showed that players are willing to join the Edgeless casino. In other words, it seems that the Edgeless user onboarding flow is easy for new players to understand. Unfortunately, the majority of these players do not play later. Why? New players are mainstream customers who are not familiar with the blockchain or cryptocurrencies.
Why does Edgeless need mainstream customers? The current crypto-betting market size remains a major challenge, which right now is incredibly small. The entire marketing output is only 100 player registrations a month, which is nothing. The entire niche (crypto/smart-contract betting) has only 1000 - 2000 daily active players.
How to encourage customers from Canada and Australia to start to play at Edgeless? This process requires a lot of client education. Edgeless is trying to close this gap by offering additional UI/UX improvements such as better currency display, explanations on how the EDG token is connected to the ‘smart-contract’ system by offering other transparency features. Also, the team is giving new players free bonuses to try out how a blockchain casino works. Probably, those who are visiting Edgeless have mentioned that players often write about a free bonus and there has been some ‘I go free spins in the casino chat’ recently. The majority of these players are from Canada and Australia.
- To gain more crypto players, the Dev Team is finishing coding the new affiliate platform. Soon affiliates will have the ability to easily check their personal statistics - total deposits, registrations, FTDs, revenue, and commission. Such a platform is necessary to have if the casino wants to work with the largest crypto gambling affiliates.
- The Christmas Edition game ICE Dice was launched. As mentioned in the previous monthly update, the team is testing a new game concept — the possibility to adapt dice to certain events. Such types of games have become among the most played games at Edgeless. Why Edgeless needs more games? For players, having the possibility to try more games gives more value to the casino.
Edgeless key strategy remains the same: faster user growth. During the upcoming weeks, the team will start to work with the main crypto, gambling affiliates to gain more players. Edgeless will also test a few marketing channels and a new USP (unique value proposition) to attract mainstream customers too.